Quality Function Deployment (QFD) Workshop

1. Introduction

• Product Planning and Voice of the Customer
• QFD Introduction
• Basic QFD - The Four Phases

2. Voice of the Customer

• Kano Model and Types of Customer Requirements (Spoken and Unspoken)
• The Importance of Capturing the Voice of the Customer (VOC)
• Methods for Capturing VOC
  • Customer Meetings / Interviews
  • Focus Groups
  • Observation
  • Market Research
• Organizing Customer Needs
• Creating a Data Dictionary

3. Product Planning (House of Quality)

• Development of the Product Planning Matrix Based on Voice of the Customer
• Customer Needs and Priorities
• Competitive Assessment & Product Strategy
• Exercise 1: Organizing Customer Requirements, Evaluating the Competition and Developing a Product Strategy (Team Development of a New Pocket Calculator Product Using PD-Trak^®)
• Guidelines for Developing Technical Characteristics
• Exercise 2: Developing Technical Characteristics for the New Product & Establishing Relationships with Customer Requirements
• Exercise 3: Performing a Technical Evaluation (Product Benchmarking with Competitive Calculators)
• Identifying and Addressing Interactions
• Technical Difficulty and Program Risks
• Exercise 4: Considering Interactions, Risks, Importance Ratings, & Other Factors for Development
• Exercise 5: Analyzing the Product Planning Matrix and Establishing Target Values
• QFD with Complex Systems/Products: Two Approaches

4. Subsystem/Part Deployment

• The Flow of Product Development Activities and Preparation of the Deployment Matrix
• Exercise 6: Deploy Design Requirements & Identify Other Basic Functions - Function Analysis
• Determining Critical Assembly/Part Characteristics - Performance & Reliability
• Concept Development & Product Benchmarking
• Concept Evaluation and Selection Techniques
• Exercise 7: Develop & Select Product Concept - Concept Selection Matrix
• Exercise 8: Determine Critical Part Characteristics, Relationships, Importance Ratings & Target Values

5. Process and Production Planning

• Deploy Selected Part Characteristics
• Evaluate & Select Process Approach
• Determine Process Relationships & Critical Process Parameters
• Evaluating Where to Improve Process Capabilities & Invest in New Equipment
• Workshop Exercise (optional)
• Deploy Critical Processes
• Establish Quality Control, Test, Process Control and Maintenance Parameters
• Develop Work Instructions & Training

6. QFD Framework and Process

• Enhanced QFD Framework - an Approach for Complex Products
• QFD and Systems Engineering
• Applying QFD to Services, Software Development and Business Processes
• Managing the QFD Process and Avoiding Common Pitfalls
• Planning and Organizing a QFD Project
• Team Membership and Operation
• Management Support, Training and Avoiding Pitfalls
• Review of PD-Trak™ QFD Tools
• Bridging the Workshop Back to Workplace (Discussion or Initial QFD Facilitation)

For further information, please contact us at: info@pd-trak.com or at 925-484-8436.

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